Virgin Media TV customers can now access the entire range of Sky Cinema channels through the Virgin TV Go mobile app. The movies are available to watch on demand through the app too.
The service is open to customers who also subscribe to Sky Cinema as part of their Virgin TV packages. Previously, they could watch Sky Cinema content on mobile (phones and tablets) but needed to access the separate, dedicated Sky app. Integrating the content into the main TV Go experience puts it in the same place as the rest of the channels and on demand shows and broadcasts offered by Virgin Media.
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As well as stream the channels and on demand content, the movies can be downloaded to the app too, for offline viewing.
SKY GO EXTRA – ADDITIONAL FEATURES FOR UPGRADING SKY TV CUSTOMERS. Download selected On Demand content depending on your Sky TV subscription to PC, Mac, iPhone, iPod Touch, iPad. Watch downloaded content anywhere, even without WiFi or 3G/4G. Register up to four devices. Watch live on up to two devices at the same time (streaming). A brand-new design makes it quicker for Sky TV customers to find and enjoy the very best TV, plus enjoy recommendations just for you and easy switching between compatible devices. You can stream your favourite channels, including free-to-air favourites like ITV and Channel 4, and depending on your Sky TV subscription, great dramas on Sky Atlantic and live sport on Sky Sports.
And two devices can watch content at the same time, so you can use Virgin Media in multiple rooms - through the box and portable devices.
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'With Sky Cinema now available through our TV Go app, our customers will now enjoy a more streamlined experience when watching their favourite movies on their devices. This new feature is one of many recent additions over the past few months to enhance the viewing experience for our TV customers,' said Virgin Media's chief digital entertainment officer, David Bouchier.